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More ROI

Videos has proven to show more ROI, as 83% of businesses claimed to get benefit from them. Although video making is time consuming and even require you to throw in some cash, but the results are worth it. And as the technology is advancing, video editing is becoming easy and you can even edit on your smartphones as well. Remember, it is the quality of content that matters not the quality of video.

Builds Trust

When you are able to build trust among your viewers, they will automatically flock into your website, and the chances of conversions will rise significantly. Thus, your target should be building trust and credibility among your viewers. Don’t sell them, give them interesting and useful information, and they will come to you themselves. And when it comes to building trust, what could be better than using videos to spread the message as it will engage the viewers emotionally.

Search Engines Likes Videos

When you have featured videos on your webpage, the time spent by an average visitor increases, and when more people spend time on your website, it will signal the search engines about the presence of quality content. In fact, your chances of ranking on the first page of Google go up by 53% if you have a video on your website. And since Google has taken over YouTube, this love for videos is justifiable. Once you get on the first page, your conversions will go up like never before.

Video Encourages Social Shares

In this world of social media, if people share your video on social media then you will get you a lot of traffic. Almost every social media platform allows videos to be shared. So, make sure you create entertaining and fun videos which people will share with their friends and in this you will be able to create brand awareness. YouTube is the second most popular social network; getting social shares can prove to be game changer for your business.

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